PG DIPLOMA IN MARKETING & COMMUNICATION STRATEGIES (PGDMCS)
POSTGRADUATE DIPLOMA IN MANAGEMENT (1–YEAR)
These Programmes have been designed to provide a sound foundation and develop broad knowledge and perspective needed for effective performance by entrant / middle level executive. In addition to building a comprehensive knowledge and understanding of real life, the programmes also lay emphasis on the use of analytical tools and quantitative methods in managerial decision–making. These programmes are targeted to act as a vital link between skill application and management orientation. These programmes are industry specific and have strong job orientation.
The programme will begin in August 2008 and end in July 2009.

FIRST SEMESTER
PGDMCS 101  Management & Organization Behaviour
PGDMCS 102  Financial & Management Accounting
PGDMCS 103  Marketing Management
PGDMCS 103  Advertising Principles & Procedures
PGDMCS 104  P.R  & Communication

SECOND SEMESTER
PGDMCS 201  E-Business & Internet Marketing
PGDMCS 202   Ad Budget & Media Planning
PGDMCS 203   T.V Evolution & Growth
PGDMCS 204    International Business
PGDMCS 205   Project work, Multimedia Presentation,
Personality Development & Viva Voce

 

 
   
 
 
 
 
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