PG DIPLOMA IN MARKETING AND SALES MANAGEMENT (PGDMS)
POSTGRADUATE DIPLOMA IN MANAGEMENT (1–YEAR)
These Programmes have been designed to provide a sound foundation and develop broad knowledge and perspective needed for effective performance by entrant / middle level executive. In addition to building a comprehensive knowledge and understanding of real life, the programmes also lay emphasis on the use of analytical tools and quantitative methods in managerial decision–making. These programmes are targeted to act as a vital link between skill application and management orientation. These programmes are industry specific and have strong job orientation.
The programme will begin in August 2008 and end in July 2009.

FIRST SEMESTER
PGDMS 101   Management & Organization Behaviour
PGDMS 102   Managerial Economics
PGDMS 103  Marketing Management
PGDMS 104  Marketing Research and  Consumer Behaviour
PGDMS 105  International Marketing

SECOND SEMESTER
PGDMS 201   Legal & regulatory Framework
PGDMS 202   Sales Management
PGDMS 203   Retail Trades Management
PGDMS 204   E – Business & Internet Marketing
PGDMS 205   Project Work, Multimedia Presentation,
Personality Development and Viva Voce

 

 
   
   
 
 
 
Powered by Applenet